Chapter 15

3. retailing /Selling goods and services to ultimate customers over the internet.
4. Distribution / Distribution that sends products to only one retail outlet in a given geographic area.
9. Distribution /Distribution that sends products to only a preferred group of retailers in an area.
11. Utility /Adding value to products by opening two-way flows of information between marketing participants.
13. / The marketing activity that involves planning, implementing, and controlling the physical flow of material, finial goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

1. /The sale of goods and services by telephone.
2. selling / Selling to consumers in their homes or where they work.
5. Utility /Adding value to products by having them where people want them.
6. Wholesalers / Independently owned firms that take title to the goods they handle.
7. Utility / Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.
8. Utility / Adding value to products by making them available when they’re needed.
10. Utility / Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow- up services.
12. distribution / Distribution that puts products into as many retail outlets a possible.