Chapter 15:Business-to-Business

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Across
  1. 3. Using the _________ on Business-to-Business marketing allows more detailed information than you can fit into a traditional ad.
  2. 6. Business-to-__________ is a business model that refers to the businesses selling products, services or information to governments or government agencies.
  3. 7. Advertising directed toward people such as doctors, lawyers, and CPAs who are in position to promote products to their customers.
  4. 8. Business-to-Business is typically more ________ and less emotional.
  5. 9. Streaming videos,updating product information, and building a data base are all types of _______ _______ used for Business-to-Business advertising.
Down
  1. 1. Business-to-__________ is a situation when one business makes a commercial transaction with the other.
  2. 2. Like traditional customers, business-to-business satisfy customers _________ and wants.
  3. 4. Online events are useful for Business-to-Business marketing in that they allow very __________ experiences.
  4. 5. Advertising aimed at farmers.