Across
- 5. Using the ________ on Busines-to-Business marketing allows more detailed information than you can fit into a traditional ad.
- 7. Business-to-__________ is a business model that refers to the businesses selling products, services, or information to governments or government agencies.
- 8. Like traditional customers, Business-to-Business satisfy customers ______ and needs.
- 9. Advertising directed toward people such as doctors, lawyers, and CPAs who are in a position to promote products to their customers.
Down
- 1. Business-to-_________ is a situation when one business makes a commercial transaction with the other.
- 2. Business-to-business is typically more _________ and less emotional.
- 3. Streaming videos, updating product information, and building a data base are all types ________ ________ used for Business-to-Business advertising.
- 4. Online events are useful for Business-to-Business marketing in that they allow very __________ experiences.
- 6. Advertising aimed at farmers.