Chapter 16

5. Compares two unlike tings using words like or as
7. Make the negative and unpleasant appear positive and appealing
9. Attribution of human characteristics to inanimate objects
11. Words whose meanings are slippery and difficult to pin down
13. Degree to which a communication style resembles that of information conversation as opposed to more formal style of writing
15. Overly complex language that overwhelms the listener instead of communicating meaning
16. Use of extreme exaggeration
17. Use of a word sentence whose literal meaning is the opposite of the message actually conveyed
19. Compares two unlike things by stating that one thing "is" the other
20. Speaking style should be your primary goal

1. Active verbs, strong verbs, figures of speech, and imagery
2. Phrases that have lost their novelty and part of their meaning through overuse
3. Language used to confuse rather than inform
4. Presentation of contrary ideas in parallel form
6. A term or phrase that combines two normally opposite qualities
8. Language enables you to direct the audience's attention, thoughts, and feelings
10. Stylistic devices that have been a part of rhetoric since ancient times
12. Specialized language of a professional class
14. Repetition of the same initial sound in two or more words
18. The substitution of a name for a title with which it's closely associated