chapter 17

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Across
  1. 3. A word, phrase, or image that a user may click on to go to another part of a document or website or to a new document or website.
  2. 4. A face to face meeting with a customer.
  3. 5. social networking and microblogging sites, as well as other means of online communication, where users share personal messages, information, videos, and other content.
  4. 8. A systematic process of continually looking for new customers and making it easy for new customers to find you
  5. 10. marketing communications that inform and persuade consumers.
  6. 11. abbreviation for a specialized software program.
  7. 12. A presentation of information about a particular firm, designed to enhance the firm's image in order to make its product advertising more credible and effective.
  8. 13. Delivery of a firm's message by electronic mail.
Down
  1. 1. A strategy to sell by informing, persuading, and reminding customers of the availability or superiority of a firm's products or services.
  2. 2. A square bar code that connects to a website, a video, or some other web content.
  3. 6. A promotional strategy that provides visibility for a business at little or no cost.
  4. 7. An online journal that offers a writer's experiences, opinions, and more.
  5. 8. A presentation designed to make potential customers aware of a specific product or service and create a desire for it.
  6. 9. a blend of nonpersonal, personal, combined, and special forms of communication aimed at a target market.