Chapter 17 DECA Vocab

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Across
  1. 3. a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service.
  2. 7. promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire
  3. 8. the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
  4. 11. offered by retailers and other corporations as a way to attract and retain customers.
  5. 12. a firm markets its product directly to consumers. The consumers then seek out the products to purchase.
  6. 13. a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
  7. 14. carry the same basic theme as the campaign and may be in the form of a sweepstakes offering, a point-of-purchase advertising display, a premium giveaway, or anything else that will create immediate sales
  8. 18. the process of explaining the value of a product to potential and existing customers to educate, generate interest, and spur purchase.
  9. 19. websites and applications that enable users to create and share content or to participate in social networking.
  10. 21. any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media.
Down
  1. 1. part of revenue management and refers to marketing campaigns directed at wholesalers or retailers rather than at final consumers.
  2. 2. a marketing strategy that increases brand awareness and entices a customer to purchase a product.
  3. 4. the practice and techniques employed to bring attention to a product or service
  4. 5. a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service.
  5. 6. creates a certain image of the company in the eyes of the customer.
  6. 9. an official statement delivered to members of the news media for the purpose of providing information
  7. 10. a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product
  8. 15. a marketing strategy that sees companies take its products to its consumers.
  9. 16. the publicization of a product, organization, or venture so as to increase sales or public awareness.
  10. 17. the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public discourse.
  11. 20. notice or attention given to someone or something by the media.
  12. 22. a small structure in a public area used for providing information or displaying advertisements, often incorporating an interactive display screen or screens.