Across
- 3. the giving out of information about a product, person, or company for advertising or promotional purposes.
- 4. that start from the market and go towards the company.
- 5. when a company pays to promote their product on various platforms
- 6. websites and applications that enable users to create and share content or to participate in social networking.
Down
- 1. a marketing tool of communicating expertly drafted messages using non-paid/earned media to build mutually beneficial relationships with the public
- 2. the publication of a product, organization, or venture so as to increase sales or public awareness.
- 3. the development of processes that emanate from the company and go towards the market,