Chapter 17

2. If the audience can see the logic of your speech, they'll be better able to organize what you said in their own words
3. Will remind the audience of what you have said and how it relates to what is to follow
6. Single most important concept; it's what you want the audience yo remember the most
7. A brief speech designed to celebrate a person or an occasion
9. Major subdivisions of the thesis
10. Speeches in which you describe an object
12. Usually designed to introduce a speaker or a topic area that a series will address
13. Information that is useful to you, information that you want
16. Speech of tribute to praise someone who has died
17. Resist the temptation to overload your listeners with information
18. Guide your audience's attention to your most memorable points
19. Speeches in which you define a term
20. Combining high abstraction and low abstraction seems to work best

1. Speeches in which you show how to do something
4. Information can be presented in very simple or very complex form
5. Listeners remember best when they see it as relevant and useful to their own needs or goals
8. The recipient accepts the award and attempts to place the award in some kind of context
11. What you find useless, it's what you don't want
14. Place an award or honor in some kind of context
15. The process by which a message passes through various "gates" and the people or groups that allow the message to pass