Chapter 18

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Across
  1. 2. An argument (like a person made of straw) that is set up only to be knocked down
  2. 3. Overt, observable action.
  3. 5. The value you place on yourself; your self-evaluation; usually, the positive value you place on yourself
  4. 8. A persuasive fallacy that attempts to divert attention from the issues and arguments in one of two ways: (1) The speaker argues that the opponent should be disqualified because he or she isn’t directly affected by the proposal or doesn’t have firsthand knowledge, or (2) the speaker tries to disqualify someone because he or she will benefit in some way from the proposal.
  5. 12. An organizational pattern for arranging the information in a speech to motivate an audience to respond positively to the speaker’s purpose.
  6. 14. Relative worth
  7. 16. An individual’s dynamism or forcefulness; one of the qualities that contribute to credibility.
  8. 17. Arguments based on facts and evidence rather than on emotions or credibility claims.
  9. 18. Confidence in the existence or truth of something; conviction.
  10. 19. The process of influencing the attitudes, beliefs, values, and/or behaviors of others.
  11. 20. The degree to which a speaker is perceived to be believable
Down
  1. 1. An individual’s honesty and basic nature; moral qualities that contribute to credibility.
  2. 4. A principle of persuasion in which a speaker demonstrates a similarity with audience members
  3. 6. A persuasive tactic in which the speaker gives an idea a derogatory name.
  4. 7. Persuasive strategies designed to influence the emotions of the audience.
  5. 9. A persuasive tactic in which the speaker tries to use the authority or image of some positively evaluated person to gain your approval
  6. 10. A fallacious persuasive tactic in which the speaker offers specific examples or illustrations as “proof.”
  7. 11. A person’s ability and knowledge; one of the qualities that contribute to credibility.
  8. 13. A persuasive technique in which the speaker tries to gain compliance by saying that “everyone is doing it”
  9. 15. A predisposition to respond for or against an object, person, or position