Chapter 18 Crossword

2. A persuasive tactic in which the speaker tries to use the authority or image of some positively evaluated person to gain your approval-or the image of some negatively evaluated person to gain your rejection.
4. An individual's honesty and basic nature.
6. The degree to which a speaker is perceived to be believable.
9. A special occasion speech in which the speaker seeks to make the image of a person, product, or company more positive.
10. A principle of persuasion in which a speaker demonstrates a similarity with audience members.
12. A persuasive technique in which the speaker tries to gain compliance by saying that "everyone is doing it" and urging listeners to jump on the bandwagon.
13. An argument that is set up only to be knocked down.
15. A fallacy often used as an argument against change, as when a speaker claims that a proposed plan should not be adopted because it was never done before.
16. Confidence in the existence or truth of something.
18. The value you place on yourself.
19. Overt, observable action.
20. A predisposition to respond for or against an object, or position.

1. A persuasive tactic in which the speaker gives an idea a derogatory name.
3. A persuasive fallacy that attempts to divert attention from the issues and arguments in one of two ways: (1) The speaker argues that the opponent should be disqualified because he/she isn't directly affected by the proposal or doesn't have firsthand knowledge, or (2) the speaker tries to disqualify someone because he/she will benefit in some way from the proposal.
5. Persuasive strategies designed to influence the emotions of the audience.
7. Arguments based on facts and evidence rather than on emotions or credibility claims.
8. Attacks on a person's personal qualities, usually accusing the person of some wrongdoing or of some character flaw.
11. Relative worth.
14. A person's ability and knowledge.
17. The process of influencing the attitudes, beliefs, value, and/or behaviors of others.