Chapter 18

2. intensify the audience's feelings or beliefs
4. present the "solution" that satisfies the need
5. favorable self-image
7. you're showing your listeners that many people do what you want them to also do
9. speech designed to raise spirits of an audience
12. conviction in the existence or reality of something
13. a speaker is perceived to be believable
18. appeals to your listeners' feelings, needs, & desires
19. prove to audience members that they meed to learn or do something

1. persuade the audience to give you their undimmed attention
3. you're showing your listeners that many people do what they should not do
6. persuasive strategy & way of organizing your speech
8. focus on influencing listeners
10. tendency to behave a certain way
11. process of demonstrating a similarity with your audience
14. indicator of what you feel is good or bad, ethical or unethical
15. tell the audience what they should do to satisfy the need you have identified
16. overt, observable actions
17. knowledge & expertise an audience thinks you have