Chapter 2

5. – The silence between design elements.
8. – Created when a primary shakes hands with its secondary neighbor.
9. – A continuous band of light, often seen split through a prism.
12. – The “rules” like balance, unity, and rhythm that give structure to visual work.
13. – Forms that feel natural and irregular, like leaves or clouds.

1. – Squares, circles, and triangles fall into this mathematically precise category.
2. – The traditional trio of pigment primaries painters rely on.
3. – A designer uses this when pairing bold and subtle elements to create visual tension.
4. – The essential ingredients: line, shape, color, texture, value, form, and space.
6. – The path your eyes follow when reading a layout.
7. – The subject matter that actually fills the design.
10. – The part of a design that shouts “Look here!”
11. – The blueprint for how a design’s pieces are arranged.