Chapter 2: Buisness Plan

3. Cost of passing up the next best choice when making a decision.
6. Actual realistic market structure under which many small businesses operate.
8. Economic resources, including natural resources, Human Resources, and capital resources.
11. Financial Statements based on then best estimate of the business' future sales and expenses.
15. Science that deals with examining how goods and services are produced, sold, and used.
16. Business that buys products from wholesalers or directly from manufacturers and resells them to consumers.
17. Anything that can be bought or sold, which includes both goods and services.
18. Something that is necessary for survival, such as food, clothing, and shelter.
19. Business that purchases large amounts of goods directly from manufacturers for resale to various retailers.
23. Message to the customer as to why a business exists; included in the business plan.
26. Money moving into and out of a business.
28. Day-today activities necessary to keep a business up and running.
29. Guide that leads an entrepreneur through nine logical questions when brainstorming new business ideas.
30. Possibility of loss or injury that might occur while running a business.

1. General category of business operations that generate profit.
2. Basic activities of a business, which include production, finance, marketing, and management.
4. Right to sell a company's goods or services in a particular area.
5. All the activities required to make a product.
7. The natural resources, Human Resources, and capital resources with which a country creates goods and provides services.
8. As a function of business, includes all the business activities that involve money.
9. All of the goods and services that a business sells
10. Written plan of action to ensure a positive and rapid response to a changing situation.
12. Intangible action or task that is performed, usually for a fee.
13. Physical, or tangible items, that can be touched and used.
14. Written document that describes in detail the strategy for creating a new business.
20. Overall goal for a company's future; included in the business plan.
21. Term for all the activities involved in developing and exchanging products.
22. Business that turns raw materials from natural resources or product components into new products for sale.
24. Costs involved in operating a business.
25. How a market is organized; is based on the number of businesses competing for sales in an industry.
27. Something that a person desires, but can function without.