Across
- 2. Making a purchase based on careful thought and reasoning
- 5. When a company produces goods and services more efficiently than their competition
- 7. Based on consumer loyalty
- 8. Minimum sales required to cover all expenses
- 9. Value people receive from a product or service
- 10. The difference between customer expectations and what they actually receive
- 14. Cultures based on morales leading to high performance and customer satisfaction
- 15. Value of the next best alternative
Down
- 1. Consumer spending with little thought during emotional highs and lows
- 3. Specific group of consumers a business wants to reach
- 4. Percentage of total sales on company expects to capture in any given industry or segmentation
- 6. A business that keeps the focus on satisfying customer needs
- 11. Rate at which companies produce goods or services
- 12. Group of consumers who share one or more characteristic
- 13. Includes all consumers who purchase a certain product or service