Chapter 2 Vocab

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Across
  1. 1. brief overview of a marketing plan
  2. 6. identifies target markets and sets marketing mix choices that focus on those markets.
  3. 9. the projection of probable
  4. 10. the analysis of internal and external factors that affect marketing strategies
Down
  1. 2. strengths, weakness,opportunities, technology
  2. 3. in sales in the units of dollars
  3. 4. formal written document that directs a company's activities for a specific period of time.
  4. 5. identifies things for example the four p's
  5. 7. forever changing and advancing the way we live
  6. 8. political, economic, social, technology