Chapter 2 Vocab

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Across
  1. 4. All people who share needs and wants and who have the ABILITY to purchase a given product
  2. 8. Comes from target market but its more specific
  3. 10. The idea that a business should strive to satisfy costumers needs and wants while generating a profit for business
  4. 11. The four basic marketing strategies called the four P's: Product,Place,Price,Promotion
Down
  1. 1. Share A companys percentage of the total sales volume generated by all companies that complete in a given market
  2. 2. Intagible items that have monetary value and satisfy your needs and wants
  3. 3. The group of people most likely to become customers, identified for a specific marketing program
  4. 5. The activity,set of intuitions, and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners and society at large
  5. 6. All buisnesses that buy products for use in their operatioms (B2B)
  6. 7. An added value in economic terms
  7. 8. Consumers who purchase goods and services for personal use
  8. 9. Tangible items that have monetary value and satisfy your needs and wants