Across
- 4. a snapshot of the environment in which a business has been operating over a given period of time
- 6. an evaluation of the political, economic, social, technological, legal, and environmental factors in a certain market
- 7. one that is specific, measurable, attainable, realistic, and timely
- 8. a financial plan for a fixed period of time that reflects anticipated revenue and shows how it will be allocated in the operation of the business
- 9. the specific activities implemented to carry out the marketing strategies
- 10. the company message to customers describing why the business exists
- 12. a written document that describes a business, how it operates, and how it makes a profit
- 13. identifies strengths, weaknesses, opportunities, and threats a business faces
Down
- 1. standards of measurement
- 2. a brief explanation of what the business aspires to accomplish
- 3. an analysis of the external factors that affect the success of a business
- 5. the decisions made to execute the marketing plan and meet the goals of the business action plan
- 9. a document that describes business and marketing goals and the strategies and tactics that will be used to achieve them
- 11. a list of the marketing tactics with details about how to execute each tactic