Chapter 21

3. Additional features that are not part of the physical product but increases its usability.
4. The routes products follow while moving from producer to consumer, including all related activities and participating organizations.
7. a name, symbol, word or design that identifies a product, service or company.
10. Companies load truck trailers and place them on railroad cars to be shipped close to the final destination.
12. When producers sell directly to the ultimate consumer.
14. offers products to customers through media such as catalogs, direct mail, telemarking, email and websites.
16. Businesses that participate in activities that transfer goods and services from producer to the user.
17. When distribution takes place through channel members.
18. A group of similar products with obvious variations in the design and quality to meet the needs of distinct customer groups.
19. Large building designed to accumulate and redistribute products efficiently.

1. occurs when one business owns the organization at other levels of the channel.
2. The differences between business’ offerings and the consumers requirements.
4. Products are packed in large shipping containers at the factory and are then shipped by a number of transportation methods before being unpacked.
5. product identification labels containing a unique set of vertical bars that computer scanning equipment can read.
6. The amount of satisfaction received from using a product or service.
8. Offers different features and options for the consumer.
9. Buildings used to store large quantities of products until they can be sold.
11. The physical product in its simplest form.
13. one organization takes a leadership position to benefit all channel members.
15. The complete set of all products a business offers to a market.