Chapter 3 CS

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Across
  1. 3. occurs when there is an extra value to be explained, or when a customer has shared information, perhaps new information that you uncovered as you ask more questions.
  2. 4. the satisfaction that the customer feels after obtaining / experiencing the benefits from the purchased product or service.
  3. 5. Also called store brands or in house brands, are developed by national or international manufacturers and then sold under another brand name that is available only at a particular retailers store.
  4. 7. refers to recommending additional products that complement the customer's purchase.
  5. 8. In finance, this refers to an agreement between a consumer and a financial institution that allows the consumer to obtain products and services without payment. but with a promise of paying it back in a certain time frame.
Down
  1. 1. are marketing programs that provide incentives to repeat customers who are loyal company brand shoppers.
  2. 2. Refers to money that can only be used at that particular store or retailer.
  3. 5. systems developed to help track items sold, process sales, hold cash and generate receipts.
  4. 6. The subjective worth that an item or service has for the customer compared to other alternatives.