Chapter 3 section 1

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Across
  1. 2. include sending letters of appreciation and presenting awards
  2. 4. result from a desire to reach our ultimate potential
  3. 6. include love, friendship and reputation
  4. 7. includes economic security, mental security, protection from harm
  5. 8. in order to build trust you need to take___________to let the customers get to know you
  6. 9. always keep your_______ when trying to build trust
  7. 12. the most basic need includes food, water and shelter
Down
  1. 1. what type of selling needs to emphasize the relationship between salesperson and buyer
  2. 3. personal selling needs to have what type of communication
  3. 5. based on the desire to have a specific product or service
  4. 10. based on the customers logical reasoning
  5. 11. you shoud___________ time for small talk with customers to build trust