Across
- 5. sell sports, games, and services to these fans
- 6. serve one million people in more than 200 programs in more than 150 countries.
- 7. inducted into the Baseball hall of Fame for his innovations in sports marketing
- 10. was overturned in 1986
- 12. a person who does not get paid to play a sport
- 13. the United States
Down
- 1. an athlete has the will and ability to earn an income from a particular sport
- 2. sports that involve nontraditional, daring methods of athletic competition
- 3. all the marketing activities designed to satisfy the needs and wants of sports consumers
- 4. were revived in 1890
- 8. a law that bans gender discrimination in schools that receive federal funds
- 9. a national organization that governs college athletics and oversees important decisions pertaining to athletics
- 11. affect the popularity of sports