Chapter 3 (Unit 2) Review

Edit Answers
1234567891011121314151617181920
Across
  1. 3. Step 4 of the marketing process is to ... the data
  2. 6. A term used to describe the extraordinary amount of data that is being collected and stored for marketing purposes
  3. 8. Consists of a group of people who share certain characteristics (age, ethnicity, location, credit score, etc.)
  4. 12. Step 5 of the marketing process is to ... & report the data
  5. 14. Finding meaning in data
  6. 15. A marketing research firm focused on growing business by measuring and improving employees' performance
  7. 16. Step 2 of the marketing process is to ... current conditions
  8. 17. Marketing research should be ...
  9. 18. Social media activity
  10. 19. Step 6 of the marketing process is to ... a solution
  11. 20. Step 3 of the marketing process is to ... the process for data collection
Down
  1. 1. Step 7 of the marketing process is to ... & evalucate results
  2. 2. Unethical behavior ruins a business'...
  3. 4. Step 1 of the marketing process is to ... the problem
  4. 5. Type of company data collected outside the business
  5. 7. Type of company data collected within the business
  6. 9. Type of research conducted by in-house staff who also work with external research agencies
  7. 10. Using technology to "dig up" data
  8. 11. Type of researech conducted by an independent company
  9. 13. Research is not valid if results are