Across
- 2. facts about a product
- 4. when a business attempts to attract the same as other businesses
- 6. the process of dividing a large market into smaller groups
- 8. companies that offer different, but similar, goods and services that meet customer needs
- 9. a detailed description of the typical consumer in market segment
- 12. a product or business is offering better value, features, or service than the competition
- 13. making calculated adjustments in a product's marketing strategy with the goal of changing customer perception to increase sales
- 15. dividing the market by certain preferences or lifestyle choices
- 16. group of people who were born and lived during the same time period
- 18. a large group of undifferentiated customers who might buy a good or service
- 19. Segmenting a market based on where customers live
Down
- 1. the process used to influence the customer's perception of a brand or product in relation to the competition
- 3. companies that sell identical or very similar goods or services
- 5. a tool used to compare the strengths and weaknesses of a product with its competitors
- 7. dividing the market of potential customers by their personal statistics (age, gender, income, ethnicity)
- 10. a portion of a market segment that is very narrow and specific
- 11. the specific group of customers to whom a company aims its products and services
- 14. a large gathering of businesses for the purpose of displaying products for sale
- 17. the traits of a product that serve as an advantage for the customer