Across
- 1. the process of creating,promoting, and presenting a product or service to meet the wants and needs of consumers
- 3. involves one or more intermediaries
- 4. a pathway to direct products to consumers
- 6. a group of customers who share common wants and needs
- 7. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
- 1. consists of four basic marketing strategies
- 2. to build and maintain relationships with their customers
- 5. occurs when goods or services are sold from the producer directly to the customer