Chapter 3

2. The actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and public.
8. Involves people and people make up markets
9. Laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society
10. Natural resources that are needed as inputs by marketers or that are affected by marketing activities
11. Shifts in age, family structure, geographic population, educational characteristics, and population diversity

1. Factors that affect consumers purchasing power and spending patterns
3. Includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers
4. Offers financially cautious buyers greater value- the right combination of quality
5. The study of human population size, density, location, age gender, race, occupation, and other statistics
6. Segmentation of people by lifestyle of life state instead of age
7. Consists of institutions and other forces that affect a society’s basic values, perceptions, and behaviors