Across
- 3. Consists of the words that grab the attention of the reader.
- 6. The visual, nonverbal aspect of words printed on a page.
- 8. Is intended to generate goodwill toward the company.
- 12. Any form of advertising that is placed on the Internet.
- 13. The text that provides information and sells the product.
- 14. The physical means of carrying an advertising message.
Down
- 1. To influence a customer positively toward a product.
- 2. Consists of useful or decorative items that carry advertising messages.
- 4. Focuses on the products and their benefits.
- 5. The arrangement of copy and art on a page.
- 7. A single advertising message paid for by an identified sponsor.
- 9. Identifies the sponsor of the ad.
- 10. The visual part of an ad.
- 11. An advertising message sent by broadcast media.