Chapter 4

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Across
  1. 3. a legal resource
  2. 6. realistic objective
  3. 8. real difference between companies
  4. 9. desired accomplishment
  5. 11. one of the competitive advantages strategies
  6. 12. in case situation change adopt this.
Down
  1. 1. place importance and magnitude for rating score
  2. 2. tool for finding sstrateic focus.
  3. 4. direction for strategic focus when condition is really bad.
  4. 5. about SWOT-no skill required
  5. 7. a model for a coherent marketing program
  6. 10. direction for strategic focus when in an ideal condition.