Across
- 6. segmentation based on lifestyle
- 8. segmentation based on age, gender, ethnicity, ect.
- 10. involves customer needs, company goals, and profits
- 11. process of promoting, selling, and distributing and product
- 12. strengths, weaknesses, opportunities, threats
Down
- 1. report portraying details about a specific customer
- 2. segmentation based on customer location
- 3. evidence based on external reports
- 4. segmentation based on patterns in customer behavior
- 5. specific group of people a business sells to
- 7. percentage of the market that a company supplies
- 9. first hand evidence