Across
- 3. A specific measure against which something is judged.
- 4. Plan, A written description of the nature of the business and its goals.
- 6. A specific statement of a result the business expects to achieve.
- 9. Examination and analysis conducted to gather information.
- 10. Advantage, Refers to capabilities that make a company’s product measurably better.
- 12. The reason for a company's existence.
- 13. A time plan for reaching objectives.
Down
- 1. A sequence of steps to perform a specific task.
- 2. Planning, Type of planning that identifies specific goals and activities for the business.
- 4. A written financial plan for business operations.
- 5. Analysis, Analysis of internal strengths and weaknesses and external opportunities and threats.
- 7. Planning, Long-term planning that provides broad goals and direction.
- 8. A short statement defining the business’s purpose and direction.
- 11. Guidelines for making decisions regarding specific situations.
