Across
- 6. aim at one or more homogeneous segments and try to develop a different marketing mix for each segment
- 8. a group of buyers and sellers of a particular good or service
- 9. a brief statement that articulates how the marketer would like the target market to envision a product relative to the competition
- 12. is a market with broadly similar needs and sellers often diverse
- 14. segmenting the market and picking one of the homogeneous segments as the firm's target market
- 16. the dimensions that actually affect the customer's purchase of a specific product or brand in a product-market
- 17. a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups
Down
- 1. the use of real-time data to continuously update a customer's placement in a market segment
- 2. segmenting the market and choosing 2 or more segments and then treating each as a separate target market needing a different marketing mix
- 3. firms that try to increase the size of their target markets by combining two or more segments
- 4. the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
- 5. combining two or more submarkets into one larger target market as a basis for one strategy
- 7. the dimensions that are relevant to including a customer-type in a product-market.
- 10. the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
- 11. try to find similar patterns within sets of data. Clustering groups customers who are similar on their segmenting dimensions into homogeneous segments.
- 13. the market in which households purchase the goods and services that firms produce
- 15. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers