Across
- 3. A specific group of people identified and aggregated from selected population segments who are the intended users.
- 4. The theory proposed by Paul Lazarsfeld suggests that information flows from the media to opinion leaders.
- 6. Media producers are sometimes guided by the acronym ______ to build a demographic audience analysis.
- 8. What method of research relies on data gathered systematically and forms the basis of analysis and conclusions?
- 11. What term describes the analysis of audience size and composition data?
- 12. Method of audience research involves administering questionnaires to a select group of people.
- 15. What method of audience research involves participant observation and interviews in media consumption environments?
Down
- 1. What theory, developed in the late 1920s, stated that media and information messages injected messages directly to audience.
- 2. What kind of analysis helps media producers understand audiences?
- 5. What theory regards the role of television in shaping viewers' perceptions, beliefs, attitudes, and values?
- 7. Texts carrying multiple meanings.
- 9. What model views the audience as recipients of media products based on their traits?
- 10. What type of research provides insights into how markets thrive and consumer behavior?
- 13. Who thought the word "audience" has evolved from face-to-face interaction to include consumers of electronic media?
- 14. What does the E in GEARS stands for?