Across
- 3. a business's percentage of the total sales generated by all companies in the same market
- 5. pricing that is determined by how much customers are willing to pay for a product or service
- 8. a plan that identifies how goals will be achieved
- 11. the amount earned as a result of the investment
- 14. pricing offers customers a reduced price
- 16. uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service
- 17. creating an image for a product in the customer's mind
Down
- 1. pricing that is determined by considering what competitors charge for the same good or service
- 2. determined by using the wholesale cost of an item as the basis for the price charged
- 4. all of the processes-planning, pricing, promoting, distributing, and selling
- 6. the name, symbol, or design used to identify your product
- 7. the different products and services a business sells
- 9. a blend of the product, price, distribution, and promotion used to reach a target market
- 10. product characteristics that will satisfy customer needs
- 12. the price to charge can be determined by the amount of time it takes to complete the service
- 13. the purpose is to define your market, identify your customers and competitors, outline a strategy for attracting and keeping customers, and identify and anticipate change
- 15. pricing based on the belief that certain prices have an impact on how customers perceive a product