Across
- 4. An agreement between two companies to each display the other’s banner ad on its Web site.
- 6. Deciding what product to buy
- 8. Person that suggest to buy a specific product
- 9. A small banner that is linked to a website
- 10. Organizational buyers
- 12. The average length of time a visitor stays in a site
- 14. Online ads usually are cheaper than ads in traditional media.
- 18. An advertisement “disguised” to look like an editorial or general information
Down
- 1. Targeted to specific interest groups
- 2. A graphic advertising display linked to the advertiser’s Web page
- 3. A count made each time a visitor clicks on an advertising banner
- 5. Influence people to buy a product or a service
- 7. An initial Web page or a portion of it that is used to capture the user’s attention for a short time while other content is loading.
- 11. Customer preferences, behaviors and demographics
- 13. A tool for observing what people are doing online
- 15. customer can chat live with the merchant
- 16. Person uses a product or service
- 17. A request for data from a Web page or file