Chapter 5 Review - MKTG

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Across
  1. 2. local, state, and federal government agencies and services, such as public libraries and state universities is called
  2. 4. the exclusive control over a product or the means of producing it is called a
  3. 7. The exclusive right to reproduce or sell a work authorized by an individual such as writings, music or artwork is called:
  4. 9. competition based on factors that are not related to price, such as product quality, service and financing, business location, and reputation is called:
  5. 11. A government issued exclusive right to make, use or sell an invention for up to 20 years is called:
  6. 14. A business that sells its products only in its own country is called:
  7. 16. an organization that can function like a business but uses the money it makes to find the cause identified in its charter is called:
  8. 17. A brand name, brandmark, or combination of these elements that is given legal protection by the federal government is called:
  9. 18. the discipline that keeps track of a company's financial situation is called:
  10. 19. Profit remains ______ when sales are high and costs are kept low.
  11. 22. the money earned from conducting business after all costs and expenses have been paid is called:
  12. 24. A system that encourages individuals to start and operate their own business in a competitive market, without government involvement is called_________.
  13. 25. a business that seeks to make a profit from its operations is called:
Down
  1. 1. channel of distribution that buys goods from wholesalers or directly from manufacturers and resells them to the consumer.
  2. 2. the process of creating, expanding, manufacturing, or improving on goods and services is called:
  3. 3. the business function of planning, organizing and controlling all available resources to achieve company goals is called:
  4. 5. the sale price of a product is called:
  5. 6. businesses not associated with government agencies.
  6. 8. a business function that involves money management is called:
  7. 10. A group of establishments primarily engaged in producing or handling the same product or group of products or in rendering in the same services.
  8. 12. There is a __________________ when supply exceeds demand.
  9. 13. A business that sells its products to more than one country is called:
  10. 15. There is a __________________ when demand exceeds supply.
  11. 20. channel of distribution that obtains goods from manufacturers and resells them to industrial users, other wholesalers, and retailers is called:
  12. 21. The amount of goods producers are willing to make and sell is called:
  13. 23. Consumer willingness and ability to buy products is called: