Chapter 5 Vocab Crossword

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Across
  1. 2. an advantage or profit gained from something.
  2. 4. not having made a decision
  3. 5. comparison of expectations about a service with performance
  4. 6. product, service, or programme that is offered at reduced prices or rates
  5. 10. customers who dont shop but come to look
  6. 13. to sell in advance
  7. 17. the proffering or giving of something to someone
  8. 18. a way of dealing with something
  9. 21. sales technique where the employee asks the customer if they would like to include an additional purchase or recommends a product which might suit the client
  10. 22. one of the distinguishing characteristics of a product or service that helps boost its appeal to potential buyers
  11. 24. sales approach which emphasizes on saying the right thing at the right time by guiding the respondent along a question-answer sequence in the research.
  12. 25. practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle
  13. 26. rewards program offered by a company to customers who frequently make purchases
  14. 27. something that has been or can be added to an existing object or arrangement.
  15. 28. join or be joined securely to something else
Down
  1. 1. an expression or feeling of disapproval or opposition; a reason for disagreeing.
  2. 3. to trade something in for something more expensive or valuable of its kind
  3. 5. characteristics that help or assist
  4. 7. give or hand over (something) in exchange for money.
  5. 8. a means of solving a problem or dealing with a difficult situation.
  6. 9. the assistance and advice provided by a company to those people who buy or use its products or services.
  7. 11. short distance away or apart in space or time.
  8. 12. places your brand and its products in a certain position relative to your competition
  9. 14. be answered with a simple "yes" or "no"
  10. 15. more than one individual purchasing the item
  11. 16. helps establish your product's or service's identity within the eyes of the purchaser.
  12. 19. business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service
  13. 20. the action of confirming something or the state of being confirmed.
  14. 23. definite