Chapter 6

2. The unique image or personality of a brand or company.
4. promotion Short-term incentives used to encourage purchases (like coupons or discounts).
8. A person who buys and uses goods or services.
9. Any activity that increases awareness or sales of a product.
10. The process of promoting, selling, and distributing a product or service.
11. The way products are displayed and promoted to attract customers.
14. The specific group of consumers a business aims to reach.

1. Making a product or brand stand out from competitors.
3. A plan of action to achieve marketing goals.
5. Giving out free product samples to attract customers.
6. The careful study or investigation to discover new information or insights.
7. A short, catchy phrase used to promote a product or brand.
10. research The process of collecting and analyzing information about customers and markets.
12. A printed or digital page containing marketing information or data.
13. The amount of money a customer pays for a product or service.