Across
- 3. group-a group of people that a person admires, identifies with and want to be apart of it
- 7. you require to live
- 9. motives-The reason that you buy
- 10. culturally defined way a consumer could get a need
- 13. behavior-The decision process and action of the consumer after buying
- 16. pattern of emotions and behavior
- 17. concept- individuals belief in who they are
Down
- 1. motives-reasons to purchase base on loyalty
- 2. decision-making process
- 4. consumers-those who buy the product
- 5. behavior-The study of consumers
- 6. motives-reasons to purchase based on feelings
- 8. way a person lives
- 11. frame of mind developed from a person's values
- 12. Positive or negative things that affect behavior
- 14. motives-reasons to purchase based on facts
- 15. consumers-Those who buy to resell