Across
- 6. Tax that is paid to SARS when goods are imported.
- 8. Government helps the businesses in this sector to compete on international markets
- 10. involves the movement of product/service to ensure that it reaches the desired market on time.
- 12. Phase of the product life cycle where sales volumes are either maintained or decrease
- 13. the use of the internet and social networks as part of the business’s marketing campaign.
Down
- 1. The business offers the product/service to the market at a high price and justifies the price based on the “uniqueness of the product/service”
- 2. Promotional strategy used to reach a mass audience in order to inform them and persuade them to buy the product/service
- 3. Considered to be the most essential element of the marketing mix
- 4. Facebook, Twitter, Blogs and short promotional messages to watch on You Tube.
- 5. A business charging R1 999 instead of R2 000
- 7. Clothing would be categorised as this type of good
- 9. A news item or story which conveys information about a business, product, service in the media.
- 11. The business itself will portray certain values (image).If the unique features of the products and the image of the business are combined, it is known as the ____.