Chapter 6- Promoting and Selling

3. the income earned by a business
5. belonging or relating to a particular area or neighborhood, typically exclusively so
8. an alternative method of international trade which promotes environmentalism, fair wages, alleviation of global poverty and a fair price for growers
10. a set of principles of right and wrong behaviour
11. the rights from a manufacturer to distribute its products under its name
13. the debts owed by a business to others
16. someone who starts, operates and assumes the risk of a business venture in the hope of making a profit
17. the arrangement of and relations between the parts or elements of something complex
18. statistical data relating to the population and particular groups within it
21. items of value owned by a business
22. typical of a particular person, place, or thing
25. the management of large amounts of money, esp. by governments or large companies
28. promoting a product by associating it with a specific event
32. the activity or condition of competing
33. the ability of a business to pay its debts on time
35. methods used by a business to inform, persuade and remind customers about its products
36. a nation or territory considered as an organized political community under one government
38. the monetary value of a business’s reputation
39. control the functioning of

1. an article or substance that is manufactured or refined for sale
2. having or relating to a system of government in which several states form a unity but remain independent in internal affairs
4. the costs incurred in running a business
5. restricted in size, amount, or extent; few, small, or short
6. acquire (something) by paying for it; buy
7. a rule or directive made and maintained by an authority
9. the coordination of the human, physical,financial and information resources to achieve the goals of the business
10. the condition of having paid work
12. a condition or circumstance that puts one in a favorable or superior position
14. when the company has become a separate legal entity from its owners (shareholders)
15. an unfavorable circumstance or condition that reduces the chances of success or effectiveness
16. in existence or operation at the time under consideration; current
19. an intention or decision about what one is going to do
20. a commercial business
23. a paid, non-personal message
24. the comparison of planned performance against actual performance
26. of or belonging to oneself or itself
27. checking and observing the actual progress of something
29. a business owned and operated by 2–20 people
30. the accomplishment of an aim or purpose
31. any free news story about a business’s products
34. a particular place or position
37. lack of success