Across
- 6. a paid form of communication sent out by a business about a product or service
- 9. using the phone to market your product or service
- 11. the act of offering an incentive to customers in order to increase sales
- 13. the routes that products and services take from the time they are produced to the time they are consumed
- 14. moves the product directly from the manufacturer to the consumer
- 15. a refund offered to people who purchase a product
- 17. a written statement meant to inform the media of an event or product
- 18. nonpaid form of communication that calls attention to your business through media coverage
- 19. based on the logical reasoning of customers
Down
- 1. includes not only transportation but also storage and handling of products and packaging within a channel of distribution
- 2. the coordination of manufacturers, suppliers, and retailers working together to meet a customer's need for a product or service.
- 3. any means of communication that reaches very large numbers of people, such as the internet, television, radio, and print publications.
- 4. people or businesses move products between the manufacturer and the consumer
- 5. the original, creative work of an artist or inventor and may include such things as songs, novels, artistic designs, and inventions
- 7. an important component of supply chain management that involves the locations and methods used to make products and services available to customers
- 8. based on the desire to have a specific product or service
- 10. the act of establishing a favorable relationship with customers and the general public
- 12. the use of visual media to promote, sell, and distribute a product or servoce to a targeted market
- 16. direct communication between a prospective buyer and a sales representative, in which the sales representative attempts to influence the prospective buyer in a purchase situation