Chapter 6 Vocab

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Across
  1. 2. the collection of beliefs, thoughts, and evaluations an individual holds about themselves
  2. 5. The shared set of beliefs, values, customs, behaviors, arts, and institutions that characterize a group of people or society and pass from one generation to the next.
  3. 7. Behavior - the study of how individuals, groups, or organizations discover, evaluate, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants
  4. 8. Something someone requires to survive.
  5. 9. Identity the unique combination of individual traits, beliefs, values, memories, and choices that define who a person is and how they persist as the same individual over time.
  6. 11. the underlying emotional, psychological, or practical reason that drives a consumer or business to purchase a product or service
  7. 12. a social group, person, or category of people that an individual uses as a standard of comparison to evaluate their own behavior, values, attitudes, and identity.
  8. 13. is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.
  9. 15. Motives the reasons why a consumer chooses to buy from a specific retailer, store, brand, or service provider instead of going to a competitor.
  10. 16. Something someone would like to have and doesn’t need
  11. 17. consumers An individual, household, or organization that purchases and uses a product or service for personal, family, or final consumption rather than for resale, processing, or manufacturing into another product.
Down
  1. 1. Decision making process - the series of steps a customer goes through before, during, and after purchasing a product or service
  2. 3. logical, objective reasons that drive a person's behavior, choices, or purchasing decisions.
  3. 4. the psychological drive to pursue pleasurable, emotionally satisfying experiences and to avoid pain, discomfort, or negative feelings
  4. 6. Consumers - an organization, institution, or commercial entity that purchases goods and services for operational use, to resell to others, or to manufacture other products rather than for personal, household consumption
  5. 9. the unique, relatively stable patterns of thinking, feeling, and behaving that distinguish one person from another
  6. 10. a settled way of thinking, feeling, or behaving toward a person, object, idea, or situation
  7. 11. Behavior the actions, decisions, and patterns people or organizations exhibit when selecting, purchasing, using, and disposing of products or services
  8. 14. the general process, force, or internal state that gives purpose, direction, and energy to human behavior, driving an individual to act or work toward a goal