Chapter 6 Vocab

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Across
  1. 4. An instant message delivered via SMS, usually to a mobile device such as a smartphone
  2. 8. Real-time text-based communication using computing devices.
  3. 10. A site that enables visitors to answer questions posed by other visitors
  4. 11. A community of people brought together by common interest in a particular product.
  5. 12. A specific company or site that hosts a social media community.
Down
  1. 1. Digital communication systems that empower individual users to participate by sharing content and responding to others.
  2. 2. Aside or service in which users contribute most or all of the content.
  3. 3. A measure of how well a company engages its online stakeholders.
  4. 5. Software that uses a reader's reported location to customize content.
  5. 6. A computing device that the user can wear, such as a watch, wristband, or eyeglasses.
  6. 7. Providing free information that is valuable to consumers and builds ties with current and potential customers.
  7. 9. The process of collecting and presenting information on a particular topic in a way that makes it convenient for target readers.