Chapter 7

3. A description of potential customers in a target market.
4. A strategy that defines the total market as the target market.
8. The division of a market into several smaller groups with similar needs.
13. The process of locating and describing potential customers.
14. The combination of product pricing, promotion, and distribution activities.
15. Specific characterstics that discribes customers, thier purchasing power, their consumption pattern and other factors.
16. The combination of product and/or service, prcing, promotion and distribution activities.
17. Measurent that tie specific and repeatable actions to obseable results.
18. The basic product/service plus any extra or unsolicited benefits to the consumer that may prompt a purchase.
20. Activistes that direct the creation, devlopment, and delivery of value from a buisness to its customers.

1. The amount spent to attarct each customer who makes a purchase from a company.
2. A prediction of how much of a product or service will be purchased within a market during a specified time period.
5. The fundamental benefit or solution sought by customers.
6. Specific characteristics that distinguish market segments according to the benefits customers seek.
7. The parameters used to distinguish one form of market behavior from another.
9. The gathering, processing, interpreting, and reporting of market information.
10. A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each.
11. A strategy that recognizes the existence of several distinct market segments but focuses on only the most profitable segment.
12. The basic physical product/service that delivers those benefits.
19. A group of customers or potential customers who have purchasing power and unsatisfied needs.