Chapter 7

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Across
  1. 5. the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
  2. 6. brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple.
Down
  1. 1. those common themes which run across everyone's professional disciplines.
  2. 2. number a whole number, and a proper fraction represented together.
  3. 3. outsourcing a part—in other words, a fraction—of your marketing department to part-time specialists
  4. 4. number another way of writing fractions whose denominators are powers of 10.