Across
- 3. A consumer product that the consumer either does not know about or knows about but des not normally consider buying.
- 4. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
- 6. The use of commercial marketing concepts and tools in programs designed to influence individuals' behaviour to improve their wll-being and that of the society
- 7. A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
- 10. A product bought by individuals and organization for furthr processing or for use in conducting a business.
- 12. A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
Down
- 1. The charateristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
- 2. A consumer product that customers unsually buy frequently, immediately, and with minimal comparison and buying effoert
- 5. The activities of designing and producing the container or wrapper for a product.
- 8. A product bought by final consumers for personal consumption
- 9. A name,term, sign, symbol, or design or a comination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.
- 11. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need