Across
- 1. Paper notices that are distributed in a specific location or to a targeted group.
- 3. The process of communication a business’s message to its market.
- 5. Mix: Combination of all the factors that go into creating, developing, and selling a product.
- 6. Marketing Mix: Consists of the products-services mix, presentation mix, and communication mix.
- 10. Chefs or managers change menu items after a certain period of time.
- 13. Pay to present or promote an operation’s products, services, or ident.
- 15. Mix: All the elements that make the operation look unique.
- 16. Menus written with chalk on a blackboard, or even on a wall.
- 17. Promotion: Limited or short-term incentives to entice customers to patronize an operation.
Down
- 2. Segmentation: marketing strategy that looks at the activities, hobbies, interests, and opinions of a given location.
- 4. Segmentation: marketing that includes such factors as where consumers live, where they work, and what kind of transportation they use.
- 6. Mix: All the ways an operation actively tries to reach, or communicate, with its desired customers.
- 7. Menu that lists all meals available at any time of day.
- 8. Menu that offers the same items every day.
- 9. Menu prices each item separately.
- 11. Segmentation: when marketers break down a large market into smaller groups of similar individuals that make up that market.
- 12. Mass mailing of promotion material.
- 14. Segmentation: marketing that looks at the personal makeup of individuals in a given location.
- 15. Mix: Ways in which an operation communicates with an operation’s market.