Across
- 1. Occurs when businesses decide to emphasize factors of their marketing mix other then price
- 7. Divides consumers into groups depending on specific values or benifits they expect or require from the use of a product or service
- 8. are exhibitions where companies associated with an industry gather to showcase theur products
- 14. the total revenue that can be obtained from a market segment
- 15. The process of gaining competitive market information
- 16. Dividingconsumers into markets based on where they live
- 17. Outlines how a company will present its product or service to the consumers and how it will compete in the market place with other businesses offering similar products an services
- 19. Competition in a market with businesses that offer the same type of product or service
Down
- 2. meaning houw frequently consumers use products and the quantity of product used
- 3. An identified market with excellent potential based on careful reasearch
- 4. process of dividing a large group of consumers into subgroups based on specific characteristics and common needs
- 5. Peoples interests and values
- 6. Rivalry among businesses on the basis of price and value
- 9. occurs when a business competes with other companies offering prodocts that are not in the same prodcut category but that satisfy similar customer needs.
- 10. Directs a companys marketing mix a large and heterogeneous group of consumers
- 11. The portion of the total market potential that each company expects in relation to its competitors
- 12. Refers to the unique image of a product or service in a consumers mind relative to simalr competitive offerings
- 13. The descriptive characteristics of a market such as age, gender, race, income, and educational level
- 18. are the images consumers have of competing goods and services in the market place