Across
- 3. Psychological characteristics of consumers, such as attitudes, opinions, beliefs, interests, personality, and personal preferences.
- 4. Existing information that was previously gathered for a purpose other than the study at hand.
- 5. Maximum number of companies an industry can support based on its potential customer base.
- 10. Something that puts your business ahead of the competition.
- 12. Grid used to compare characteristics of your business with those of your direct competitors.
- 14. Group of potential customers who are willing and able to purchase a particular product or service.
- 15. New information that is collected for a particular purpose. It is obtained directly from potential customers.
Down
- 1. Any social, economic, or political factors that could impact your business including global, national, and industry-related factors.
- 2. Market segments based on where consumers live or where businesses are located.
- 6. Organized way to gather and analyze information needed to make business decisions.
- 7. Limited amount of customers who are most likely to buy a specific product or service.
- 8. Objective social and economic facts about people.
- 9. Business that sells a different product or service from yours but fills the same consumer need or want.
- 11. Business in your market that sells a product or service similar to yours.
- 13. Market that includes as many customers as possible.