chapter 8

1. often simply referred to as a survey or a poll
2. snappy reports that can be aired in 30 to 45 seconds or so
4. an unofficial ballot conducted as a test of opinion.
6. efforts made by organizations to track, engage, and organize their external business processes.
9. views prevalent among the general public.
10. the main means of mass communication, such as broadcasting, publishing, and the internet, considered collectively.
11. means of communication
15. deliberately constructed to reflect the major characteristics of a given universe
16. the whole population that the poll aims to measure

1. the societal problems that the nations political leaders and the general public agree need government attention
3. a social group whose members have interests, social position, and age in common.
5. someone who has mastered a specific market or industry and has established trust within a community as an industry insider or decision-maker.
7. a group of people that seeks to influence public policy on the basis of a particular common interest or concern.
8. a representative slice of the total universe
12. an official order or commission to do something.
13. composed of randomly selected people
14. website postings usually devoted to some specific subject