Chapter 8: Mass Media and Public Opinion

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Across
  1. 1. a representative slice of the total universe
  2. 3. these attitudes held by a significant number of people on matters of government and politics
  3. 8. composed of randomly selected people
  4. 10. those means of communication that reach large, widely dispersed audiences
  5. 11. means of communication, singular of the word "media"
  6. 13. societal problems that the nation's political leaders and general public agree need government attention
Down
  1. 1. snappy reports
  2. 2. any person who has an unusually strong influence on the views of others
  3. 3. devices that attempt to collect information by asking people questions
  4. 4. private organizations whose members share certain views and objectives
  5. 5. constructed to reflect the major characteristics of a given universe
  6. 6. polls sought to read the public's mind by asking the same question to a large number of people
  7. 7. website postings devoted to a specific subject, "blogs"
  8. 9. instructions or commands a constituency gives to its elected officials
  9. 12. people with whom on regularly associates, including friends, classmates, neighbors, etc.
  10. 14. the whole population that a poll aims to measure